And in order to achieve total saturation of key retail locations, Inditex tends to strategically cluster together all the different brands in its portfolio, such as Zara, Pull and Bear, Oysho, Bershka, Stradivarius and others. This is because Massimo Dutti is in fact majority-owned by Inditex: the world’s largest clothing manufacturing group. Staff are elegantly dressed and attentive, and there’s certainly none of the free-for all chaos of discarded clothing, items half off their hangers, or moody, indifferent staff – as can often be found in stores such as Zara or their younger, cheaper, cousin Pull and Bear.Īnd yet, if you’ve ever travelled outside of the US – particularly to Europe or elsewhere in the Americas – you may have noticed that wherever there’s a branch of Massimo Dutti, there’ll invariably also be a Zara or Pull and Bear within a 100 feet radius. CC 2.0 image courtesy of Antonio ZugaldiaĮnter a Massimo Dutti store and the vibe is very much one of understated luxury: subdued lighting, plush carpet or marble flooring, dark-stained wooden cabinets. But with its clever marketing and tactical real estate maneuvers, the unsuspecting customer can be forgiven for assuming that they are indeed buying from one of the big Italian menswear houses. So for a label pitching towards that very same sector of the menswear market, opting for a classy Italianesque brand-name probably seemed like a pretty rational thing to do.Ĭonsider, for example, Adolfo Dominguez, another Spanish label that started life in the 1980s: despite offering genuinely high-end products and having a strong presence internationally, this is not a brand that is often mentioned in the same breath as, say, Armani, Prada, or Gucci etc. Indeed, when Dutti launched in the mid-1980s, this was the peak of Giorgio Armani’s fame and dominance of the global fashion industry. Similarly, Hong Kong jeans brand Faccia di Culo trades on Italy’s association with sexy sophistication and high-end fashion to impress its unsuspecting customers while simultaneously insulting them unawares: the brand’s name literally means “ass face” in Italian.Īlthough Massimo Dutti is not quite on that level, the fact that this entirely Spanish brand chose to go into business with an Italian-sounding moniker – despite there being nobody with the name Massimo anywhere in sight – was no doubt a decision based on this same association of all things Italian with sexual allure and elegant clothing design. In 1988 comic crime caper A Fish Called Wanda, Kevin Kline turns Jamie Lee Curtis into a raging nymphomaniac merely by reeling off a list of cheeses and other delicacies in a psuedo-Italian accent (“Mozzarella, Parmigiana, Gorgonzola…”). A Brief Review of the Massimo Dutti Brand But what’s their quality of construction like? Is the cloth any good? How do they fit? And just who is “Signor Dutti” anyway? Read our review for answers to these and many other pressing sartorial questions. Massimo Dutti suits are becoming more common in the used luxury clothing market.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |